Messaging GTM Workback Plan

GTM: June 15, 2026  ·  Last updated: April 23, 2026  ·  Owner: Rawan
Overall Progress
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Timeline Overview

Today
Apr 20
🌴 Thailand
May 3–9
Design Deadline
May 11
GTM Locked
May 11
Go / No-Go
May 30
Feature Freeze
Jun 8
QA
Jun 8–14
🚀 GTM Launch
Jun 15

Key Dates

Apr 25 Design complete — Onboarding Zaakir Carter
Apr 28 Design complete — Visitor UX (DM Agent + entry points on profile) Zaakir Carter
May 3–9 🌴 Thailand — limited team capacity, async only Whole team
May 6 Design complete — DM Agent linker setup flow Zaakir Carter
May 11 Design complete — Forms in Messaging + Stacks (final design deadline) Zaakir Carter
May 11 GTM strategy locked Rawan + Mady
May 30 Go / No-Go decision for June 15 launch Jesse + Alex + Rawan
Jun 8 Feature freeze — no new code except bug fixes after this date Eng + Rawan
Jun 15 🚀 Messaging GTM — launch to all linkers Everyone

📈 Beta Expansion Milestones

3.9K
Today (Apr 20)
6K
Target by Apr 30
10K
Target by May 30
All
GTM Jun 15
📊 Feature Timeline Apr 20 → Jun 15, 2026
Feature
✏️ Design
Onboarding
Onboarding → Apr 25
Visitor UX
Visitor UX → Apr 28
DM Agent
DM Agent (linker) → May 6
Stacks
Stacks UI → May 11
Forms
Forms UX → May 11
⚙️ Engineering
Onboarding + Setup Asst.
▶ In progress → Apr 25
Visitor entry
Start ~Apr 28 → May 15
🔴 DM Agent
▶ In progress → May 20
Age verification
▶ In progress → Apr 29
Stacks
awaiting designs
Stacks build → May 24
Forms
Forms build → May 24
QA — all features
QA
📈 Beta
3.9K → 6K
Expand → Apr 30
6K → 10K
Expand → May 30
🚀 GTM
GTM strategy
Lock by May 11
Launch prep
🚀 Launch prep
🌴 Thailand limited capacity (May 3–9)
🌴 Thailand (May 3–9)
Design
In progress
Engineering (upcoming)
Awaiting dependency
High risk
Beta
GTM / QA
Phase 1 Design Finalization + GTM Strategy Lock Apr 20 – May 11 ▲
Goal: Early designs shipped, open decisions resolved, and beta expanding — team departs for Thailand May 3.
Design Zaakir Carter Rolling: Apr 25 → May 11
Stacks (Bulk Reply + Similarity Detection) ⚠ Designs incomplete Due May 11
Stacks tab UI design
Duplicate detection prompt
Bulk reply confirmation modal
Cluster view (tick/untick individual conversations)
DM Agent Visitor UX: Apr 28 · Linker flow: May 6
Visitor UX flow (visitor feels like they're messaging the creator) Due Apr 28
Linker setup flow (enable agent, add FAQs, personality) Due May 6
Upgrade flow — DM Agent is a usage-based add-on Growth dependency
Paywall + upsell surface design for DM Agent
Forms in Messaging Guigi Due May 11
Linker form creation + settings designs
Visitor-initiated form experience
New Onboarding Flow Due Apr 25
In-product walkthrough (enters inbox for first time)
Setup assistant — "Save Time" + "Make Money" sections
Visitor Entry Points + Consumer Flow
Contextual pop-up prompt on profile (appears after scroll)
Message block with distinct look + welcome message
Link actions — 3-dot menu → Message
Tree-top messaging button
Visitor entry points from linkapps
Persistent "download app" banner for visitors
Handoffs
Design review session — Apr 28–May 2
Design review session before Thailand — Apr 28–May 2
Product + GTM Strategy
Lock GTM strategy with Alex + Mady Must ship before May 11Rawan + Mady
Forms in Messaging lead confirmed — Guigi ✅Rawan
Assign lead for Messaging Data in InsightsRawan
Align with Growth team on pre-GTM new-user rollout testRawan + Growth
Confirm payment provider timeline for adult creators (soft dependency)Megan
Content moderation (Como) integration planTrust team
Beta Expansion
Ramp beta to 6K creators by April 30Rawan + Corey + Usbaldo
Continue Discord daily prompts + engagementUsbaldo
4 UXR sessions with engaged beta participantsRawan
Share user research findings with teamRawan

🌴 Thailand — May 3–9 (Limited capacity — async only)

✅ Can happen async

  • Eng development continues (features with full design handoffs)
  • AI team continues DM Agent functionality
  • Beta Discord prompts (Usbaldo)
  • Async design feedback if needed

⚠ Must be done BEFORE departing (by May 2)

  • Open decisions resolved (lead assignments, add-on scope with Growth)
  • Beta at or near 6K
Phase 2 Core Development Sprint May 10 – May 23 ▲
Goal: All features built and integrated. Beta reaches 10K creators.
Post-Thailand Re-sync
Team sync: prioritize, remove blockers, sequence remaining work — May 10–11
Review any async design feedback from Thailand
Engineering — Stacks Messaging Squad
Similarity detection backend (semantic embeddings via OpenAI)
Stacks tab frontend
Bulk reply confirmation flow
Cluster view + tick/untick interface
Undo window for bulk reply (nice to have)
Engineering — DM Agent Highest risk item
AI team: knowledge-bound responses, no cross-thread memory PRIORITYAI team
Linker setup flow (enable, FAQs, personality, knowledge base)
Visitor flow (AI responses labeled, option to contact linker directly)
Knowledge Base settings view (lite version)
Inbox AI tag indicators (message responded to by AI)
Build usage-based add-on for DM Agent Growth team dependencyEng + Growth
Upgrade + paywall enforcement flows for DM Agent
🔴 DM Agent Go/No-Go checkpoint — May 10 Risk gate
Engineering — Forms in Messaging Guigi
Form creation in Messaging settings
Linker-initiated form send from chat (list of links)
Visitor-initiated form flow (submit request button)
Form submission stored to Audience profile
Engineering — Visitor Entry Points + Consumer Flow
Contextual messaging prompt on profile (pop-up after scroll)
Message block with distinct look
Link actions → 3-dot menu → Message
Tree-top messaging button
Visitor entry points from linkapps
Persistent "download app" banner for visitors
Engineering — New Onboarding Flow
In-product walkthrough on first inbox entry
Setup assistant (Save Time / Make Money sections)
AI chat assistant integration (tie to DM Agent — TBD)
Auto opt-in to messaging with opt-out option
Engineering — Age Verification Guigi Galace
Yoti integration for messaging gate (config-driven by region/category)
Failure states + token reuse logic
Verification flow UI
Engineering — Paid Messaging GA Megan Shah
Pay-to-unlock content + attachments (phase 2)
Tiered fees by subscription level
Beta
Ramp to 10K creators by end of MayUsbaldo
CS validation: case study builds + nurture — target May 29Ashley
UXR sessions with engaged beta participantsRawan + Usbaldo
Phase 3 Feature Freeze + QA + Go/No-Go Jun 8 – Jun 14 ▲
Goal: All features code complete, QA underway, ready to make the launch call.
Feature Freeze
FEATURE FREEZE — Jun 8: No new code after this date except bug fixes
Small pre-GTM test group goes live (new users) — coordinate with Growth team
QA — all features Messaging Squad + QA
Stacks (similarity detection + bulk reply)
DM Agent (AI responses, labels, human override)
Forms in Messaging
Visitor entry points + consumer flow
New onboarding flow
Age verification
Paid messaging GA
Go/No-Go
Beta at 10K creatorsUsbaldo
CS validation complete — May 29Ashley
GO/NO-GO DECISION — May 30Jesse + Alex + Rawan
Phase 4 Launch Prep June 1 – June 14 ▲
Goal: Quality bars met, channel teams in motion, ready to go live June 15.
Engineering
QA complete + critical bugs fixed — June 5
Messaging enabled for all new linkers via feature flag — June 10
Launch readiness review — June 10
GTM Execution Mady Dewey
Email to all linkers announcing Messaging
Social + content launches
Support docs updated
Launch
🚀 GTM: June 15 — Messaging live for all linkers
⚠️ Risk Register
🔴 HIGH
DM Agent by June 15 is very ambitious
AI functionality, UX design, and eng integration all need to land in 8 weeks with Thailand in the middle. Recommend a hard go/no-go specifically on DM Agent by May 10 (post-Thailand return) so you have 3 weeks of buffer to descope it to post-GTM if needed — rather than finding out at the May 30 decision.
🟡 MEDIUM
GTM strategy must lock in ~14 days
From your April 6 notes, Mady flagged it was already tight. If it slips past May 11, PMM channel teams can't start building with enough runway before launch.
🟡 MEDIUM
Stacks + Forms designs must land by May 11
Stacks tab, duplicate prompt, and cluster view designs are not yet done. This is the last major design piece that blocks eng from starting. Zaakir's May 11 deadline is critical — any slip compresses the build window.
🟡 MEDIUM
Growth team alignment on pre-GTM new-user rollout
You noted "need to talk to the Growth team" about turning messaging on for new users before GTM. That conversation needs to happen before Jun 8 when the small test group goes live.
📋 Weekly Deliverables Tracker
Week
 Design Deliverable
 Eng Deliverable
 Marketing Deliverables
 Links
 Design Status
 Eng Status
 Notes
Apr 20 → Apr 25 ✅ Onboarding designs complete (Apr 25): in-product walkthrough, setup assistant "Save Time" + "Make Money" sections — handed off to eng Setup assistant shipped (Kenny, due Apr 25); Age verification in progress
Apr 27 → May 2 ✅ Visitor UX designs complete (Apr 28): profile entry points (contextual pop-up, message block, link actions, tree-top button), visitor entry from linkapps, DM Agent visitor flow — handed off to eng Age verification completing Apr 29; Visitor entry eng begins ~Apr 28; Onboarding eng in progress
May 4 → May 9 🌴 Thailand — DM Agent linker flow finalizing async (due May 6); available for design feedback only 🌴 Thailand — Eng development continues async on features with full handoffs; DM Agent AI team in progress 🌴 Thailand — limited capacity
May 11 → May 16 ✅ DM Agent linker setup flow complete (May 6 — carried in): enable agent, FAQs, personality, upgrade/paywall surface. ✅ Forms + Stacks designs complete (May 11 — final deadline): Stacks tab, duplicate prompt, bulk reply modal, cluster view; Forms creation + visitor-initiated form — all handed off to eng Post-Thailand re-sync May 11; Stacks build begins; Visitor entry completing May 15; DM Agent in progress → May 20; GTM strategy locked May 11
May 18 → May 23 Design QA pass on all features; support eng with any open design questions; final sign-offs on DM Agent + Forms + Stacks DM Agent completes May 20; all remaining features completing; QA cycles begin
May 25 → May 30 Launch creative assets (app store screenshots, social visuals, in-product banners); Go/No-Go design materials ready May 30 Go/No-Go decision May 30; feature freeze Jun 8 — bug fixes only from here
Jun 1 → Jun 6 Final marketing visuals locked; any last design polish from QA feedback QA in progress; launch runbook ready; rollback plan confirmed
Jun 8 → Jun 13 Feature freeze Jun 8 — design complete. Final asset review & sign-off; on call for any last-minute QA design fixes Feature freeze Jun 8; QA sign-off; launch readiness review; final eng checks
Jun 15 🚀 🚀 GTM 🚀 GTM — live to all users
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Messaging GTM Workback Plan · Last updated April 20, 2026 · Owner: Rawan  ·  ⏳ Connecting…